the opportunity Publisher Thames & Hudson specializes in high quality books on the arts, archaeology, history, architecture, design, photography and travel. The company publishes approximately 180 new titles each year and has a current list of over 2000 titles. What they did not have was an on-line catalogue or e-commerce facility.
Arbor Web Development developed a strategy, then created a dynamic, e-commerce site that integrates with the Thames and Hudson’s database. Comprehensive search facilities allow visitors to find books by author, title, category, keywords or even ISBN number.
On-line ordering is now quick and simple, with just three steps to complete. A complex program calculates the total order cost, including postage and VAT (if applicable); then redirects the order to World Pay; and they handle credit card transactions. For those who would prefer, a fax order form can be printed off.
The site combines data that is automatically updated with data that can be changed manually by Thames and Hudson, using Builder.
A particular feature of this site is its ability to meet Thames & Hudson’s strict branding guidelines and demands for layout precision on every browser/platform variation.
