the need GlaxoSmithKline (formerly SmithKline Beecham) , one of the world's leading research-based pharmaceutical and healthcare companies, needed a website to promote a new product. Part of its marketing campaign for a new range of feminine intimate care products is a multilingual website, designed and developed by Arbor Web Development.
flexible solution A key feature of the site is its flexibility. Initially it will be published in English, Spanish, Italian, French, Hungarian and Dutch. However, using our unique Builder site management system, GlaxoSmithKline can easily add more languages if they extend the marketing campaign into other countries. All they need to do is appoint a local translator, who can publish a translated version of the original English content, without any special software. Visitors automatically see the version in the default language of their web browser.
Simple and easy to use and update, the site includes an interactive quiz to help women understand the issues discussed.
